Pizza Hut BOOK IT!: A Nostalgic Look at a Reading Incentive That Shaped Generations
Introduction The aroma of freshly baked pizza, the satisfying crunch of a crust, and the pride of accomplishment—these seemingly disparate elements converge in the collective memory of many Americans when they recall the Pizza Hut BOOK IT! program. More than just a coupon or a promotional offer, BOOK IT! was a cultural phenomenon that wove … Read more
